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Project year: 2025
Function: Clinic
Project area: 535 м2
Location: KSA
Brand identity: Serb Studio
Project year: 2025
Function: Clinic
Project area: 535 м2
Location: KSA
Brand identity: Serb Studio
AURA is a space where aesthetics and medical precision are brought together through a visual language of calm and strength. The concept is rooted in the idea of the “aura” — an invisible yet tangible field that surrounds and defines our perception. This same field is reflected in the design — a spatial experience that evokes trust, serenity, and refined beauty.
Design embodies the principle of “aesthetic silence” — where every element speaks softly but with intention.
Arabescato marble is used as a central material in the reception and fountain areas, conveying both luxury and a natural sense of grounding.
Double-height ceilings and soft daylight enhance the feeling of purity, openness, and transparency.
A sculptural pendant light acts as an energy center, drawing attention to the spatial core.
The circular marble water feature introduces a sense of ritual and calm, referencing spa culture and natural balance.
A sculptural marble fountain anchors the entire composition, becoming the gravitational center of the room. Surrounding it are soft, low-profile seating pieces in muted tones, curated greenery, and custom rugs that suggest organic zoning. Overhead, a translucent cylindrical pendant light provides vertical focus and warm diffusion.
The reception desk is designed as a functional sculpture. Composed of layered blocks of Arabescato marble, it feels both architectural and expressive. The backdrop wall features delicate botanical bas-reliefs, evoking purity and referencing the organic nature of aesthetic medicine. Subtle lighting creates depth and softness.
AURA is a space where aesthetics and medical precision are brought together through a visual language of calm and strength. The concept is rooted in the idea of the “aura” — an invisible yet tangible field that surrounds and defines our perception. This same field is reflected in the design — a spatial experience that evokes trust, serenity, and refined beauty.
Design embodies the principle of “aesthetic silence” — where every element speaks softly but with intention.
Arabescato marble is used as a central material in the reception and fountain areas, conveying both luxury and a natural sense of grounding.
Double-height ceilings and soft daylight enhance the feeling of purity, openness, and transparency.
A sculptural pendant light acts as an energy center, drawing attention to the spatial core.
The circular marble water feature introduces a sense of ritual and calm, referencing spa culture and natural balance.
A sculptural marble fountain anchors the entire composition, becoming the gravitational center of the room. Surrounding it are soft, low-profile seating pieces in muted tones, curated greenery, and custom rugs that suggest organic zoning. Overhead, a translucent cylindrical pendant light provides vertical focus and warm diffusion.
The reception desk is designed as a functional sculpture. Composed of layered blocks of Arabescato marble, it feels both architectural and expressive. The backdrop wall features delicate botanical bas-reliefs, evoking purity and referencing the organic nature of aesthetic medicine. Subtle lighting creates depth and softness.

