AURA CLINIC

AURA CLINIC

AURA CLINIC

AURA

Project year: 2025

Function: Clinic

Project area: 535 м2 

Location:  KSA

Brand identity: Serb Studio

Project year: 2025

Function: Clinic

Project area: 535 м2 

Location:  KSA

Brand identity: Serb Studio


AURA is a space where aesthetics and medical precision are brought together through a visual language of calm and strength. The concept is rooted in the idea of the “aura” — an invisible yet tangible field that surrounds and defines our perception. This same field is reflected in the design — a spatial experience that evokes trust, serenity, and refined beauty.

Design embodies the principle of “aesthetic silence” — where every element speaks softly but with intention.

Arabescato marble is used as a central material in the reception and fountain areas, conveying both luxury and a natural sense of grounding.

Double-height ceilings and soft daylight enhance the feeling of purity, openness, and transparency.

A sculptural pendant light acts as an energy center, drawing attention to the spatial core.

The circular marble water feature introduces a sense of ritual and calm, referencing spa culture and natural balance.

A sculptural marble fountain anchors the entire composition, becoming the gravitational center of the room. Surrounding it are soft, low-profile seating pieces in muted tones, curated greenery, and custom rugs that suggest organic zoning. Overhead, a translucent cylindrical pendant light provides vertical focus and warm diffusion.

The reception desk is designed as a functional sculpture. Composed of layered blocks of Arabescato marble, it feels both architectural and expressive. The backdrop wall features delicate botanical bas-reliefs, evoking purity and referencing the organic nature of aesthetic medicine. Subtle lighting creates depth and softness.


AURA is a space where aesthetics and medical precision are brought together through a visual language of calm and strength. The concept is rooted in the idea of the “aura” — an invisible yet tangible field that surrounds and defines our perception. This same field is reflected in the design — a spatial experience that evokes trust, serenity, and refined beauty.

Design embodies the principle of “aesthetic silence” — where every element speaks softly but with intention.

Arabescato marble is used as a central material in the reception and fountain areas, conveying both luxury and a natural sense of grounding.

Double-height ceilings and soft daylight enhance the feeling of purity, openness, and transparency.

A sculptural pendant light acts as an energy center, drawing attention to the spatial core.

The circular marble water feature introduces a sense of ritual and calm, referencing spa culture and natural balance.

A sculptural marble fountain anchors the entire composition, becoming the gravitational center of the room. Surrounding it are soft, low-profile seating pieces in muted tones, curated greenery, and custom rugs that suggest organic zoning. Overhead, a translucent cylindrical pendant light provides vertical focus and warm diffusion.

The reception desk is designed as a functional sculpture. Composed of layered blocks of Arabescato marble, it feels both architectural and expressive. The backdrop wall features delicate botanical bas-reliefs, evoking purity and referencing the organic nature of aesthetic medicine. Subtle lighting creates depth and softness.